In this article, let me share with you the Don’ts of Facebook Marketing or what not to do when you use Facebook as your marketing tool.
DO NOT post on other wall without their permission
Have you experienced this before? Somebody made a friend request to you and after your accepted him, all of a sudden, he posted on your wall without your permission.
Or maybe in your determination to let your friends know about your wonderful products or services, you were the one that tagged them or worst posted an ads on their timelines.
Do not do that because you are simply destroying your credibility. They accepted you as their friend in Facebook because they trusted you. And now you want to appear like that of pushy salesman?
I don’t know about you but the more people pushes their products or services on my face, the more I run away from them.
Besides posting on another timeline can be likened to a total stranger coming to your house, going inside it, and right away demonstrates to you his offer without any permission from you.
What will you feel? Most probably you will right away tell me that it’s an invasion of your privacy, right?
Well the same is true when someone posted in your timeline without your permission. It’s just not right.
DO NOT over post
Facebook by nature was created as a social media platform. People are there to interact with one another, to share something personally, something about their lives, what they eat, how they feel, what their loved ones are doing, how beautiful are their pets, etc.
You will notice that posts in that category get more like and share. It’s because people can easily relate.
Then here comes you with your many posts about your business and ads. If you will overdo the posting of your ads, chances are, your connected friends will avoid you. Some of them could even blocked you.
What to do then? Actually, it’s okay to post about business but limit it to just about 20%.
The other 80% must be about your life story. Believe me, people will trust you as being more human if you do that.
DO NOT expect immediate results
Rome was not built in a day. You heard about it right? Well it’s the case also with Facebook Marketing.
You should not expect immediate results. If you are in a real online business or any legitimate business for that matter, you will experience that it takes time and effort. You have to nurture and take of it.
Facebook Marketing can be of help. It should be one of your arsenals in your marketing effort. But do not expect that you will get result immediately when using it.
DO NOT post the same content / format
In order to capture the interest your audience, you must not post the same content or format over and over again no matter if your content is very valuable or worth sharing.
Just like eating a good quality food, eating it over and over again will be counter productive. It will surely backfire against your end goal.
What you can do is give variety of content to your audience even if the end goal is the same. Engage them. Ask questions. Give some freebies. Ask them how you can help them.
Think less about how to sell but more and more on how to connect. Your sales will come later if people trust you already.
DO NOT forget to read Facebook terms and guidelines
Ignorance of the law excuses no one from compliance therewith.
I learned that phrase from my Law professor when I was in college.
Let’s face it. You do not own Facebook. You and I just use their platform to reach our target audience.
Guess what, Facebook has terms and guidelines we all should follow. Have you read any of them yet?
You should be familiar with those to avoid your account being blocked or banned by Facebook. Trust me, you won’t like it if Facebook jailed you for some violations you committed.
Know the term and guidelines. Follow them literally. Facebook will like it, and so is target audience and potential customers.
Facebook is here to stay. As of this writing, it’s estimated that 1.59 billions have an account, and at any given day, millions are online at the same time.
That’s why, it’s no wonder that affiliate marketers, networkers, business owners, etc. see the potential of marketing by using Facebook.
However it boils down to do Facebook Marketing in an Ethical and Responsible Way. There’s no other way except this route.
Do check out my #1 Recommended Training Program. It’s teaches anyone how to establish an online business of your own. Yes, you can work for your yourself using the model we will teach you. Click here to read my honest review.
If you enjoy and profit from this article, drop me a comment below. I love to hear and connect with you.