Last week, I had lunch with two young guys who didn’t want to remain employees but want to start their own businesses.
So I gave them my most important advice: “Start selling.”
When they asked why, I explained, “The lifeblood of any business is sales. No sales, no income. It’s that simple.”
One of the young guys was blessed with parents who are successful real estate brokers. So I asked him, “Do you help your parents in selling?” He shook his head. “I didn’t think it was my cup of tea. I wanted to start something new. I wanted to use my skills as a writer and speaker. So I started a blog, wrote some articles, and volunteered as a speaker in the ministry…”
I told him, “Continue to write. Continue to speak. Every day. But I strongly suggest that you start selling something. Anything. Since your parents are already successful real estate brokers, your resources are right in front of you. Ask them to train you to sell homes. And do it. Make calls. Pass on leaflets. Knock on doors. Get rejected. Experience the sting. And sell again. And again. And again. Until you experience the thrill of a sale.”
Confession of a Salesman
I’m a salesman.
Sadly, “Salesman” is a curse word in some sectors of society. In the Top 10 list of Most Shameful Professions in the world, “salesman” is next to “prostitute.”
But I’m a proud salesman.
For more than 30 years, I’ve been a missionary. And a missionary is a salesman for God. So for decades, I’ve had great practice.
And I found it very easy to “sell” God. Because there was no self-interest. Once people “bought” my fantastic “product,” the customer just thanked me. I don’t get paid. But when I became an entrepreneur, the money part of the transaction gave me the creeps. I was going to get paid! And so I was imagining that each of my customers was asking (silently), “Hmm, do you REALLY love me or do you just want to earn a quick buck?”
At the TrulyRichClub, I’m teaching you now that your answer to your customer SHOULD always be, “I love you. I really do. And yes, I will earn a buck in this transaction. So that I can feed my family, tithe to the ministry, and give to the poor. And a part of the buck I earn will still serve you, because it will go to developing better products that will serve you more (Also called R&D, or Research and Development).”
Selling SHOULD Be Your Number #1 Skill
When I think about it, 99 percent of all the successful entrepreneurs I know are fantastic sales people. They sell day in and day out. Before they are manufacturers, or inventors, or artists, or accountants, or managers—they are SALES PEOPLE first and foremost.
Years ago, I still had time to say “yes” to schools who invited me to be their Graduation Speaker. After the event, when those young, wet-behind-the-ears, fresh college grads (still wearing their togas) tell me they want to be entrepreneurs, I always tell them, “Get a sales job first! Even just for a year.” When they hear that, they wince. Some of them are revolted by the idea.
But that’s how I started as an entrepreneur. My one-year experience selling herbal products for an MLM company made me learn the psychology of selling products. I’ve moved out of that business a long time ago, but I’m VERY grateful for the experience of selling house-to-house, face-to-face, and belly-to-belly. Today, my sales letters are DYNAMITE because I learned how to sell person-to-person. Learn to sell.
May your dreams come true,